A Decoded Cohort:
Turn Your Message Into a Marketing Machine
A 6-week, hands-on cohort to powerfully clarify your brand message and apply it to your website, offers, content, and client experience.
Join the waitlist to be part of the next session!
6-Week Program
75-Minute Virtual Sessions
Small-Group feedback
What if more marketing isn't the answer? A clear message is.
If you're you're putting in the work - emails, posting, trying new things - and still not getting the results you want... It might be time to look at your message.
Messaging doesn’t just live on your homepage. It shapes how your business feels at every stage of the client journey: from the first click to the final deliverable.
Decoded helps business owners clarify their message and turn it into marketing that actually works.
Think of it as a guided work session, six weeks in a row, where you show up and make real progress on the parts of your marketing that keep getting pushed.
Each week you'll focus on one area.
- Your message
- Your website
- Your offer
- Your content
- Your workflow
- Your next steps
And you won’t be doing it alone. You’ll be working in a small group, getting feedback, and making real progress every time we meet.
What you'll walk away with
By the end of 6 weeks, you’ll have:
- A refined, applied brand message
- Clear homepage direction (headline + structure)
- Stronger, more compelling offer language
- 3–5 content themes you can actually use
- A simple, repeatable content workflow
- A clear, prioritized 30 - 60 day marketing plan
Actual assets you can use. Not just ideas.
Who this cohort is for
This cohort is for:
- Service-based business owners
- People with an existing offer and active clients
- Anyone tired of spinning their wheels trying to figure out how to effectively communicate what they do
This is not a fit if you’re still figuring out what you sell or who you serve.
The format
- Duration: 6 weeks
- Format: Live, 75-minute virtual sessions
- Spots: Limited to 12 participants
Enrollment for the next session starts soon!
Weekly Breakdown
Week 1 — Create the Message
Develop and pressure-test your messaging so it actually lands
Week 2 — Apply to Website
Write your homepage headline and structure
Week 3 — Strengthen the Offer
Clarify what you sell and why it matters
Week 4 — Build Content Direction
Define 3–5 content themes and angles
Week 5 — AI + Content Workflow
Create a simple, repeatable system for content
Week 6 — Momentum Plan
Build your 30–60 day execution plan
Each session includes:
- Short teaching (10–15 minutes)
- Time to actually work on your business
- Small breakout groups (3 people)
- Live feedback and coaching
- Q&A
This is a live working session you won’t want to miss, but we’ll also share recordings of each session that you can use to catch up if scheduling conflicts arise.
Kristin and the Decoded team are StoryBrand and marketing strategy experts. We're ready to listen.
