Podcast

Decoding Story-Based Marketing

Too many great companies fail to reach their marketing potential, but that doesn’t have to be your story. Get clear and helpful strategies to help you strengthen your messaging and reach your marketing goals from Decoded’s resident story-based marketing experts, Annie and Kristin.

Decoding Product-Market Fit: What it actually means and why it’s important to all go-to-market leaders

Decoding Product-Market Fit: What it actually means and why it’s important to all go-to-market leaders

What’s product-market fit, anyway? Annie, Kristin, and Ben explore this concept, how to evaluate your business’s product-market fit, and how it impacts your marketing strategies.

How to be a good communicator and storyteller within your company

How to be a good communicator and storyteller within your company

How much measurement is too much? Kristin, Annie, and Ben dive into the intricate relationship between data, product roadmaps, and marketing plans, and how to strike the right balance in your processes.

How to use your judgment and intuition while focusing on measurement and process

How to use your judgment and intuition while focusing on measurement and process

How much measurement is too much? Kristin, Annie, and Ben dive into the intricate relationship between data, product roadmaps, and marketing plans, and how to strike the right balance in your processes.

Here’s how tech companies are getting storytelling wrong

Here’s how tech companies are getting storytelling wrong

What’s the best way to incorporate storytelling into your marketing? Annie, Kristin, and Ben highlight common pitfalls tech companies encounter and effective ways to avoid them.

JTBD + StoryBrand: What marketing and product leaders can learn from these powerful frameworks

JTBD + StoryBrand: What marketing and product leaders can learn from these powerful frameworks

How can you change your business’s communications for the better? Hear Annie, Kristin, and Ben talk about how excellent internal storytelling and teamwork can help your business grow.

Marketing strategies for Managed Service Providers (MSPs)

Marketing strategies for Managed Service Providers (MSPs)

Annie, Kristin, and Bo discuss the unique challenges and opportunities presented to MSPs when it comes to marketing and messaging.

Blogs

Recent Blog Post Collection

Enterprise Brand Messaging & Strategy

Let’s face it: leading a marketing strategy when selling to enterprise B2B is tough. With so many products, services, and decision-makers in the mix, becoming razor-sharp in your brand messaging can feel impossible. But here’s the thing—clear and consistent messaging isn’t just nice to have; it’s a must. In this post, we’ll break down the common hurdles enterprise brands face, what it really takes to overcome them, and some practical tips to create messaging that sticks.

Introducing The Decoded Quarterly Content Membership: Fuel Your Growth with Powerful Content

Introducing The Decoded Quarterly Content Membership: Fuel Your Growth with Powerful Content

The world of marketing is constantly changing, which means business leaders need to stay on their toes to ensure their marketing strategy is actually working.

Creating an email campaign that will get RESULTS.

Creating an email campaign that will get RESULTS.

Let’s be real - no one likes wasting valuable resources. But too many companies go through all the work to gather people’s email addresses (which are GOLD in the world of marketing), only to fail in converting those email addresses into results.

Don't sink any more time, effort, or budget into initiatives that aren't working.

Partner with us to create a high-performing marketing that drives healthy growth.

Book a Discovery Call