Marketing for complex brands. Driven by measurable outcomes.

We're clarity-focused storytellers helping tech companies amplify marketing performance and drive healthy, long-term growth.

SAAS
Cybersecurity & MSP
Technology Services
Enterprise Tech
Why we do this work

With extensive client-side experience at complex tech companies, we understand how challenging it can be.

Clearly communicate what’s most powerful about your business

01

Cut through the noise of a crowded, competitive landscape

02

And deliver the results you need to keep growing.

03

Our Founders

Kristin Spiotto
Co-Founder
Kristin Spiotto, Co-Founder & Chief Executive Officer, is an expert facilitator with a background in software and tech. She's also a leading StoryBrand speaker and expert who has taught hundreds of brands how to apply the StoryBrand framework and reorient their marketing approach for long-term success.
Annie Mosbacher
Co-Founder
Annie Mosbacher, Co-Founder & Chief Strategy Officer, is a marketing and customer success executive experienced in leading high-performing teams at VC-funded software companies. Like Kristin, Annie is also a StoryBrand expert and has helped globally recognized brands translate clear messaging into measurable marketing results.

We speak the language of complicated technology and services. And we can translate that into clear messaging, and strategies that work.

Our Team
Kristin Spiotto
Chief Executive Officer at Decoded Strategies
Annie Mosbacher
Co-Founder & Chief Strategy Officer
Jane St. John
Marketing + Content Leader
Katie Canavan
Marketing + Content Leader
Annie Mosbacher
Co-Founder & Chief Strategy Officer
Our Background

The Decoded team brings extensive experience

Translating complex technical concepts into clear and compelling positioning

Developing targeted content that resonates with the right customers

Driving goal-oriented marketing initiatives from inception through execution

We transform the marketing of powerful products and services across the tech industry.

Who we serve

Our client portfolio includes globally recognized companies in SaaS, cybersecurity, managed service providers, technology services, and enterprise tech.

"I can put my finger on a 10x return on our investment in Decoded's messaging services, and that number continues to grow month after month."

Karen Polkinghorne
Karen Polkinghorne
Network Partners | Enterprise Professional Services

“I knew there was no one better than Decoded Strategies to guide us in finding our voice.”

David Armstrong
David Armstrong
Partner at Aphthoria

"Working with Kristin, Annie, and the Decoded Strategies team enabled us to build an internal best practice for planning, developing, and executing compelling marketing content and strategies that delight our clients."

Tom Mahoney
Tom Mahoney
VP Marketing | TD SYNNEX Public Sector

"Decoded understood our value right away. They helped us craft messaging that was clear, simple, and effective. This took a ton of stress off our shoulders and let us focus on getting our product into the hands of people who need it!”

Carla Vanderhoof
Carla Vanderhoof
Founder | Propensity

“Decoded is amazing. They took the time to understand our products and services, our target market, and how to communicate what we do in concise, easy-to-understand ways. I refer them every chance I get. If you have the opportunity to work with them, TAKE IT!”

Leia Shilobod
Leia Shilobod
Chief Security Officer | InTech Solutions

Trusted by powerful companies to drive powerful results

What it's like to work with us

When you partner with Decoded, you can trust us to deliver a clear marketing vision that your team, your CEO, and your board can understand in equal measure. That’s because...

We're messaging-first

01

We speak the language of complicated technology and services, and know the importance of translating it into simple, clear messaging before anything else.

We prioritize clarity

02

In our messaging and our approach to partnership, we steer our audience toward what is most valuable, striving for clarity first, then creativity.

We only deliver what's actionable and usable

03

A strategy is only as valuable as its application, so we focus on what will move the needle for your business and see it through every stage of execution.

We're driven by outcomes

04

Every project we take on or initiative we propose must have a clear line to your business goals. Otherwise, we don’t do it.

We're ready to help you identify, work toward, and achieve the right marketing goals for your business.

Don't sink any more time, effort, or budget into initiatives that aren't working.

Partner with us to create a high-performing marketing engine that drives long-term growth.