Growth tips and marketing strategies for tech-focused companies

Let’s face it: leading a marketing strategy when selling to enterprise B2B is tough. With so many products, services, and decision-makers in the mix, becoming razor-sharp in your brand messaging can feel impossible. But here’s the thing—clear and consistent messaging isn’t just nice to have; it’s a must. In this post, we’ll break down the common hurdles enterprise brands face, what it really takes to overcome them, and some practical tips to create messaging that sticks.

The world of marketing is constantly changing, which means business leaders need to stay on their toes to ensure their marketing strategy is actually working.

Let’s be real - no one likes wasting valuable resources. But too many companies go through all the work to gather people’s email addresses (which are GOLD in the world of marketing), only to fail in converting those email addresses into results.

In cybersecurity marketing, you’re faced with a big challenge: your audience knows they need it, but often don’t understand the ins and outs of the threat landscape or how to boost their defenses. Without a clear understanding of your ideal customer, their mindset, core desires and behaviors, your marketing efforts may fall short. In this post, we'll explore why identifying your ideal customer is critical for cybersecurity companies and provide three best practices you can apply immediately for categorizing and targeting your ideal customer. By leveraging the power of the StoryBrand framework, you can supercharge your marketing and achieve remarkable results.

In an era where digital threats have become more rampant and sophisticated, cybersecurity has become an indispensable aspect for every organization, especially in the public sector. The evolving digital landscape has led to the launch of numerous cybersecurity firms, each promising to offer the best solutions. Yet, despite the growing demand, many cybersecurity companies face significant challenges in communicating their value proposition effectively to potential clients in the public sector.

In today's crowded technology market, value-added resellers (VARs) often find themselves facing a common challenge: how to differentiate from the competition. With similar products and services, it's crucial for VARs to communicate their value in a clear and compelling way.