Team Decoded has just relaunched our brand—and along with a new look, we’re excited to share the expanded array of marketing services we’ve been offering to clients across SaaS, cybersecurity, technology services, enterprise tech, and MSPs, tailored to their business goals and designed to drive real results.
With roots in messaging strategy grounded in the StoryBrand framework, will always prioritize clarity first and make sure we help you translate the powerful technology and services you offer into simple, clear messaging—before anything else. But in addition to clarifying your messaging, we’re equipped to help you build a high-performing marketing engine that delivers long-term growth, partnering with you from start to finish, strategy through execution.
Here’s a breakdown of the services we offer, along with the problems and pain points they can help alleviate.
Marketing roadmap and goal setting
The problem: You’ve tried marketing tactics that can be effective for products and services like yours, but:
- The results have been disappointing, and it’s difficult to figure out why
- These tactics aren’t part of a larger strategy that ladders up to your organization’s specific business goals
The solution:
We’ll work with you to pinpoint the right marketing metrics to focus on in order to reach your revenue goals. Then, we’ll develop a detailed and actionable plan to get you there—that we’ll help you execute.
Messaging and positioning strategy
The problem:
You’ve honed your product or services to the point where you know you deliver something powerful to your ICP. But:
- There’s still confusion among prospects about why they should choose you
- You’re noticing poor conversion and engagement with your site and content
The solution:
We’ll collaborate with your team on a brand messaging guide to clarify your message, and help you dial in your website copy, communications, and sales enablement materials to make sure your message is just as powerful as what you offer—and it gets through to the right people.
Client Success Story
By refining and clarifying the messaging and positioning of a popular SMB software brand, we helped their team increase the efficiency of their digital ads by 50% and reduce their customer acquisition costs by 40%.
Demand and lead generation
The problem:
Perhaps you’ve clarified your message about the products or services you offer, but that clarity isn’t translating to inbound leads on your site or conversations with your sales team. It could be that:
- Prospective customers aren’t feeling the urgency of the problem your product or service solves
- They need to know more about the problem and solution before they take action
The solution:
We’ll help you build out your lead gen funnels and create content to generate demand, so we can drive and and measure top-of-funnel growth in your target audiences, building a stronger sales pipeline.
Client Success Story
By optimizing website lead capture and lead generation strategies for an enterprise SaaS brand, we helped them drive 3x content downloads and 3x sign-ups for sales demos, meaningfully increasing their pipeline.
Website content and optimization
The problem:
You have leads coming in, but you’re struggling to convert them when they reach your site. Maybe you’re finding that:
- Leads are slipping through the cracks before your sales team can get to them
- Or, your sales team doesn’t feel equipped with powerful content to overcome their objections
The solution:
- We’ll audit, rewrite, and make recommendations for how to optimize the parts of your site that are most critical for capturing and converting leads and create persuasive content like customer case studies designed to reinforce your authority and resonate with your ICP.
Brand and founder social strategy
The problem:
Your top-of-funnel growth is stagnant or declining, and you can’t seem to get in front of the right decision-makers at organizations you know could benefit from your product or service. Maybe:
- You have a strong POV as a leader in your company, but lack the time and bandwidth to create content on an ongoing basis
- You’re not sure the best way to amplify the content you do create and ensure the time you invest in it leads to real results
The solution:
We’ll work with your founder to define dedicated content pillars that reflect their POV, help further differentiate your brand, and attract your brand’s ICP. Then, we’ll use those pillars to develop thought leadership content for your social channels and help you amplify its reach to the right audiences.
Client Success Story
When we helped an enterprise AI software brand tailor their messaging to a c-suite audience and amplify it through targeted, founder-driven social content, our campaigns resulted in inbound discovery call requests from Fortune 500 c-level executives and a 20% increase in website traffic.
Team development and coaching
The problem:
As important as it can be to hit the right targets for your external marketing goals, building a sustainable engine for healthy, long-term growth requires the help of your team and the buy-in from your key stakeholders.
- Fail to communicate clear strategies that lead to measurable wins, and board members or investors can lose confidence in your marketing vision
- Lose touch with the day-to-day needs of your marketing function, and you risk burning out resources you need to reach your goals
The solution:
We’ll work hand-in-hand with you to drive greater clarity up and down the chain of command. That includes helping you present a clear and results-backed marketing vision to your high-level stakeholders, and providing ongoing, targeted guidance to your day-to-day team to help them succeed in their roles—and help you drive your business forward.
Not sure where to start? Here’s the best part: we’re extremely flexible in how we work with clients. So, if you need limited-time help getting your GTM strategy on the right track, we can do that. Or, if you need more hands-on partnership in an ongoing engagement to ensure that plan gets executed as effectively as possible—we can do that, too.
Take our marketing assessment to get a better sense of where your team stands, or if you’re ready to talk solutions, book a discovery call with us today.
