Introducing the new Decoded!

Big news for the companies we support! We are relaunching our brand, Decoded. Because we are here to solve some big problems, in new ways.

New name.

New look.

Most importantly, and relevant to you… New services. (hell yeah)

‍We love a good origin story

Decoded Strategies launched in January 2021, with two friends who were sick of seeing the same problem again and again in the tech world - companies simply could not figure out how to communicate about what they did, in a way that was clear and resonant with customers! 

We combined our tech experience, marketing expertise, and StoryBrand knowledge to launch Decoded Strategies - a massaging strategy firm. Our primary focus was on dialing in messaging and telling that story throughout marketing content. It has been our privilege to help a lot of companies solve their messaging problems. But as business has changed dramatically since 2020, so have we. 

Why we’re evolving

The problems are different now… they are bigger. Over the last several years, we have seen the same problem again and again, and it keeps us awake at night: Business leaders are getting disappointing marketing results, and not knowing WHY or HOW to fix it. Everyone wants measurable results from their marketing efforts. But most people don’t know how to get them. 

As our skills and expertise have grown over the years, we want to ensure the services we provide to solve our clients' problems keep pace with that. We have been slowly rolling out the shift from messaging to full-service marketing strategy and execution over the last year. And the results we’ve seen are incredible. 

We started by developing 6-month marketing roadmaps. And we learned that when all marketing work is actionable and anchored in measurable outcomes - IT WORKS.

Then, we began truly integrating ourselves into our clients’ teams. Getting under the hood. Solving problems as they come up and driving the strategy forward. Being responsive to the opportunities and needs of the moment. And guess what… this level of partnership isn’t just more rewarding for all parties involved, we get to see serious results together. Learn, iterate, and generate even better results. 

So far, the results we’ve seen have been incredible:

• By refining and clarifying the messaging and positioning of a popular SMB software brand, we helped their team increase the efficiency of their digital ads by 50% and reduce their customer acquisition costs by 40%.
• By optimizing website lead capture and lead generation strategies for an enterprise SaaS company, we helped them drive 3x content downloads and 3x sign-ups for sales demos, meaningfully increasing their pipeline.
• When we helped an enterprise AI software brand tailor their messaging to a c-suite audience and amplify it through targeted, founder-driven social content, our campaigns resulted in inbound discovery call requests from Fortune 500 c-level executives and a 20% increase in website traffic.

So here we are, still Annie and Kristin. But now, with a new name and a bigger team, here to solve a bigger problem. 

‍

What’s new 

Do we still help companies nail their messaging and position their customer as the hero of the story? Yes. Always.

But now, we also offer full marketing services, driven by measurable outcomes. What does that mean for you? That is our favorite question.

Marketing Roadmap & Goal Setting

• Pinpoint the right marketing metrics to help you reach your revenue goals
• Develop a detailed and actionable plan to get you there

Messaging and Positioning Strategy

• Collaborate with your team to clarify your message and create a Brand Messaging Guide
• Dial in your website copy, communications, and sales enablement

Website Content & Optimization

• Build compelling website copy and content designed to capture leads
• Create persuasive customer case studies 

Demand & Lead Generation

• Build out LeadGen funnels and create DemandGen content
• Drive and measure top-of-funnel growth in your target audiences

Brand & Founder Social Strategy

• Define founder content pillars designed to attract your brand’s ICP
• Develop and amplify thought leadership content for your social channels

Team Development & Coaching 

• Present clear marketing vision to high-level stakeholders
• Provide targeted guidance to help team members succeed in their roles.

‍Why this matters

We understand the pressure you’re under to hit your revenue goals. That’s why we are so proud to offer these services that drive powerful results for globally recognized brands.

The days of false starts and guesswork in marketing are over. This just isn’t okay anymore. (Actually, it never was okay.)

Whether you need someone to come in and help get your marketing on track, or a long-term partner to stick around and keep you on track with hands-on support, we’ve got you covered. 

We know what it takes to build a high-performing marketing engine that drives healthy growth.

We’re messaging-first

We speak the language of complicated technology and services, and know the importance of translating it into simple, clear messaging before anything else.

We prioritize clarity

In our messaging and our approach to partnership, we steer our audience toward what’s most valuable, striving for clarity first, then creativity.

We deliver only what’s actionable and usable

A strategy is only as valuable as its application. So we focus on what will move the needle for your business, and see it through every stage of execution.

We’re driven by outcomes

Every project we take on, or initiative we propose, must have a clear line to your business goals. Otherwise, we won’t do it.

‍

You deserve the help you need to identify, work toward, and achieve the right marketing goals for your business. Don’t sink any more time, effort, or budget into initiatives that aren’t working. The new Decoded is here with end-to-end services that create a high-performing marketing engine for long-term growth.

So here we are. The same Decoded we’ve been all along, but bigger, bolder, and ready to solve your toughest marketing problems.

‍