How Decoded helped Network Partners Group achieve a 90% close rate
Growing a business that delivers new, innovative products and services is complex. We get it.
Scaling a sophisticated business is hard work. But scaling up a business with complex services for industry-leading clients is even tougher. Karen and her team at Network Partners Group knew the stakes were high in supporting the biggest names in the life sciences industry with essential professional services. So they decided to complement their exceptional team with messaging strategy experts to help them get there.
The Challenges They Were Up Against
The services are exceptional. But clear, succinct messaging was hard to nail.
With customizable, Enteprise-level services, it’s hard to deploy the right messaging at the right time.
The sales team is powerful. But they were burning energy creating sales collateral from scratch.
Without a shared approach to sales scripts and overcoming objections, their sales teams were spending their energy trying to develop their own messaging, rather than growing key relationships.
The marketing team is small- but mighty. And they needed a partner to help generate enough of the right kind of content.
Their marketing team needed partnership in scaling content creation to engage with more of the right prospects.
"I can put my finger on a 10x return on our investment in Decoded's messaging services, and that number continues to grow month after month."
We specialize in helping companies simplify complex tech jargon into marketing language that gets customers to respond. Our unique ability to break through the clutter and help your team land on succinct messaging will make your marketing work, and empower your team with the confidence they need to close more deals.
How we helped
Network Partners Group
StoryBrand training and Execution
Without a solid brand message, teams burn time and energy building messaging from scratch. And they don’t produce the results they know they’re capable of. We trained the NPG team on the StoryBrand Framework to create alignment among their team. Because everyone bought-into this strategy, their team finally had a common language to use around marketing efforts.
2-day StoryBrand Workshop with key stakeholders
Sales Team Training
Bridging the gap between company messaging and sales talking points can be a massive undertaking. But it yields exceptional results. We customized a training for their sales team that taught sales reps how to seamlessly overcome customer objections and keep the sales process moving.
Training session for multiple sales teams, sales scripts, and talking points to use in the sales process
Targeted Communication Campaign
Most companies roll out a price increase without much intention. NPG knew their clients deserved more. We worked with NPG sales teams to build a clear communication plan to ensure they had the tools needed to make this effort successful. We customized a sales training and empowered the team with sales scripts and talking points that helped them effectively communicate the price increase to key clients.
Team training and communication plan including talking points and sales scripts specifically designed to demonstrate their value
What Happened Next
What you really want to know
Business Results
Team Results
Stats
Kristin and Annie have a superhuman ability to take a complicated business and break it down into simple messaging points that our team can consistently deliver with confidence.
Get the clarity and confidence you need to unite your team and grow your company.
Partner with Decoded to drive marketing results as impactful as the services you offer.
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