How Decoded Helped LiveCrew double their website traffic and convert 4x more customers with focused messaging.
LiveCrew is leading the way with innovative technology that helps retailers get the customer info they need to manage inventory and boost sales.
But in an industry bombarded with new tech solutions, they were struggling to stand out.
The Challenges They Were Up Against
Listing features instead of communicating value
Lacking focus in their marketing and sales content
Struggling to articulate the problems they solve for customers
We specialize in helping companies implement a storybased framework into their sales and marketing collateral to drive results. Our unique ability to help clients create messaging that breaks through the noise and makes their marketing engine work. The process is fun, simple and repeatable — and helps teams like yours save time and money on your marketing efforts.
How we helped
LiveCrew
Brand Messaging Workshop
Without a clear and compelling brand message, the team knew they were missing opportunities. We worked with LiveCrew to use the StoryBrand framework and build a brand message that is highly specific to the needs of their customers. We moved them away from being a "jack-of-all-trades," and instead helped them speak to the problems their customers are experiencing and their unique value proposition. They have successfully used their new brand message to power up their website, LinkedIn presence, and trade show appearances.
Brand Messaging Brief
Website Homepage Update
LiveCrew knew that their website was one of the most important places to begin telling their new brand story. We supported them by writing a powerful homepage that has significantly boosted traffic and conversion.
Website Homepage Wireframe
Ongoing Marketing Content
The results from their new content were so compelling, LiveCrew engaged with Decoded to create ongoing monthly content. Because we have a solid, foundational message, LiveCrew now has an ongoing content strategy that is cohesive and continues nurturing prospects into customers.
Monthly Content Membership
What Happened Next
What you really want to know
Business Results
Team Results
Stats
Collaboration
Expert Guidance
Project and Delivery Speed
Get the clarity and confidence you need to unite your team and grow your company.
Partner with Decoded to drive marketing results as impactful as the services you offer.
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