How Decoded helped Speaker Law Firm increase the amount of time visitors spent on their website by 60%
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Breaking through the noise and generating marketing results can feel complex. We get it.
Creating a compelling brand message is tough, especially in a crowded marketplace. How can you stand out and really communicate the value you offer clients in a way that grabs their attention? That's exactly what Speaker Law Firm was up against — they wanted a more personal approach to authentically communicate their work to clients, but didn't know where to begin.
The Challenges They Were Up Against
They were getting lots of leads. But they were the wrong type of leads.
High volume traffic can be a good thing, but Speaker Law Firm was getting too many of the wrong leads. And that took a big toll on the business.
Their marketing team was producing.But they were spending their precious time on the wrong tasks.
Before Decoded Strategies, their marketing was too generic and lacked specificity around their offerings. As a result, website visitors would bounce, not staying long enough to become interested in Speaker Law Firm's services.
They wanted to communicate the real value they deliver to clients. But their marketing didn't quite position them that way.
Their marketing message lacked the true essence of what Speaker Law Firm is all about: helping their clients win. This made their marketing collateral feel disjointed and ultimately didn't attract the right type of client.
We specialize in helping companies implement a story-based framework into their sales and marketing collateral to drive results. Our unique ability to help clients create messaging that breaks through the clutter helps them land on succinct messaging that aligns their team and makes their marketing engine work. The process is fun, simple and repeatable — and helps teams like yours save time and money on your marketing efforts.
How we helped
Speaker Law Firm
StoryBrand Training
Most people know that they need to use story in their marketing materials, but few people actually have a repeatable framework to use to do so. We educated Speaker Law Firm leaders on the power of a story-based marketing approach and taught them a simple, repeatable process they could use to weave their story into their marketing materials. With this training, the Speaker Law Firm team finally understood how a simple story formula would help them create marketing materials that drive results.
StoryBrand Overview and Keynote Presentation
Brand Messaging Workshop
Without a clear and compelling brand message, teams burn time and energy creating marketing collateral that doesn't work. The lack of a specific marketing message was costing Speaker Law Firm time and money. We trained the Speaker Law Firm team on the StoryBrand Framework to help them create a clear marketing message that truly captured the essence of their brand. Because everyone bought-into this strategy and message, their team finally had a common language to use around marketing efforts.
1-Day StoryBrand Workshop to create their StoryBrand BrandScript
What Happened Next
What you really want to know
Business Results
Team Results
Stats
We had an exceptional experience with Decoded Strategies! Not only did they make the entire process stress free, their use of the StoryBrand Framework took all our ideas and beliefs about our Firm and made them relatable to our clients. With their help we transformed our website messaging to empower our clients and show them we will fight for them during this difficult time in their lives.
Get the clarity and confidence you need to unite your team and grow your company.
Partner with Decoded to drive marketing results as impactful as the services you offer.
