How Decoded Strategies helped Securus360 win a new niche market with the right messaging strategy
The Securus360 team's knowledge of cybersecurity is unmatched. They are experts in their field.
When they made the decision to focus entirely on K-12 school districts, they knew it was time to distill all of their technical expertise into a clear and powerful message that would stand out to school districts who need their help.
The Challenges They Were Up Against
Technical jargon was not speaking to the true needs of this audience.
They were pivoting to a new market and needed a new messaging strategy.
Cybersecurity is a saturated industry and it was hard to find the words to stand out.
We specialize in helping companies implement a story-based framework into their sales and marketing collateral to drive results.
Our unique ability to help clients create messaging that breaks through the noise and makes their marketing engine work. The process is fun, simple and repeatable — and helps teams like yours save time and money on your marketing efforts.
"Decoded makes the foundational message solid so when you create the other pieces of the puzzle, everything works together and makes sense."
How we helped
Securus360
StoryBrand training and Execution
Without a clear and compelling brand message, the team knew they weren't fully equipped to niche down into a new market. We trained the Securus360 team on the StoryBrand Framework to help them create a clear marketing message that communicated effectively to their target market. Because everyone bought into this strategy and experienced the training together, their team felt aligned and equipped to pivot successfully. Using the messaging we crated in the workshop, we revised the homepage of their website to communicate this new shift.
1-day StoryBrand Workshop to create their StoryBrand BrandScript and Homepage
Sales & Marketing Content
Using the brand messaging from our StoryBrand workshop, we helped the Securus360 team create succinct and effective messaging for each of their personas, web content that speaks specifically to each service they provide, sales enablement content to help their team close more deals, and ongoing marketing content that nurtures and converts new leads.
Website content, Lead Generator, Email Campaign, Sales Messaging, Sales Pitch Deck
Ongoing Marketing Content
The results from their new content were so compelling, Securus360 engaged with Decoded to create ongoing monthly content. Because we have a solid, foundational message to build from, Securus360 now has an ongoing content strategy that is cohesive and continues nurturing prospects into customers.
Monthly Content Membership
What Happened Next
What you really want to know
Business Results
Team Results
Stats
Decoded Strategies helped us distill clouds of information floating around in our heads into a clear concise message that can be conveyed simply. With their fresh set of expert eyes, we got to the essence of what we want to convey to our clients. They've really helped us understand our market in a different light.
Get the clarity and confidence you need to unite your team and grow your company.
Partner with Decoded to drive marketing results as impactful as the services you offer.
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