How Decoded Strategies helped Securus360 win a new niche market with the right messaging strategy
The Securus360 team's knowledge of cybersecurity is unmatched. They are experts in their field.
When they made the decision to focus entirely on K-12 school districts, they knew it was time to distill all of their technical expertise into a clear and powerful message that would stand out to school districts who need their help.
The Challenges They Were Up Against
Technical jargon was not speaking to the true needs of this audience.
They were pivoting to a new market and needed a new messaging strategy.
Cybersecurity is a saturated industry and it was hard to find the words to stand out.
We specialize in helping companies implement a story-based framework into their sales and marketing collateral to drive results.
Our unique ability to help clients create messaging that breaks through the noise and makes their marketing engine work. The process is fun, simple and repeatable — and helps teams like yours save time and money on your marketing efforts.
"Decoded makes the foundational message solid so when you create the other pieces of the puzzle, everything works together and makes sense."
How we helped
Securus360
Sales & Marketing Content
Aphthoria knew they needed a website and that it would be one of the most important places to begin telling their new brand story. We supported them by writing a powerful homepage that has helped set them apart from other cybersecurity companies and contributed to their consistent growth.
Website content, Lead Generator, Email Campaign, Sales Messaging, Sales Pitch Deck
Ongoing Marketing Content
Monthly Content Membership
StoryBrand training and Execeution
Without a solid brand message, teams burn time and energy building messaging from scratch.
2-day StoryBrand Workshop with key stakeholders
What Happened Next
What you really want to know
Business Results
Team Results
Stats
Decoded Strategies helped us distill clouds of information floating around in our heads into a clear concise message that can be conveyed simply. With their fresh set of expert eyes, we got to the essence of what we want to convey to our clients. They've really helped us understand our market in a different light.
Get the clarity and confidence you need to unite your team and grow your company.
Partner with Decoded to drive marketing results as impactful as the services you offer.
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