Three people speaking and gesturing, each holding a microphone, with colorful abstract backgrounds.

Brand Positioning Lab

with Dr. J.J. Peterson

Nail your brand positioning in one day.
Claim your space in the market.

Book by August 15 for $500 off our $2,000 ticket price.
Limited space available.
‍
‍
‍



‍

Secure Your Spot for $1,500

All-Day Workshop

September 30, 2025

Salt Lake City, Utah

Why you need it

Is your brand positioning the weak link in your GTM strategy?

When done correctly, brand positioning gets your message across not just clearly, but unmistakably.

But if you do it the wrong way—or skip it all together—you risk:
Confusing your customers
Wasting marketing dollars
Attracting the wrong audience, or failing to attract the right one
What We Deliver

In a single day, we'll help you build the three strategic components you need to position your brand effectively in the market.


Brand Story

We’ll take an evolved approach to the StoryBrand framework to help you eliminate confusion—designed for complex businesses and the challenges they face in today’s marketing landscape.

You'll learn:

  • How to position your customer as the hero
  • The right way to position your brand as a trusted partner
  • To clarify the problem you solve
  • To tell a story people want to hear


Value Proposition

We’ll cut through noise that doesn’t resonate with customers, refocus on what will make them successful, and peel back the layers to reveal your brand’s unique value.
‍

You'll explore:

  • Your rare advantage no one can replicate
  • What matters most to your customer, immediately
  • Why your customer can’t win without you


Unique Point of View

A sharp POV shows that your brand doesn't just belong in the market; it leads the charge. We’ll help you craft a POV for your brand that empowers you to deliver perspective, value, and leadership in every touchpoint, giving your positioning the edge.
‍

You'll express:

  • What fires you up about your industry
  • What’s broken that you want to fix
  • The better outcome you want for your customers

Every day, your competitors get louder. Your customers’ attention spans get shorter.

...And “good enough” messaging gets ignored.
Make your brand the obvious choice.

  • Early Bird Ticket Price - $1,500 through August 15
  • Standard Ticket Price - $2,000 after August 15
Secure Your Spot for 25% Off
Not sure if this workshop is right for you? Let’s talk.
Book a Free Discovery Call
Who we are

Your hosts, Decoded and Dr. J.J. Peterson, are StoryBrand and marketing strategy experts.
And we're ready to listen.
‍

Smiling woman with long brown hair wearing a black top, standing outdoors near a light-colored building.
Kristin Spiotto
Decoded Co-Founder & Chief Executive Officer
Kristin is an expert facilitator with a background in software and tech. She's also a leading StoryBrand speaker and expert who has taught hundreds of brands how to apply the StoryBrand framework and reorient their marketing approach for long-term success.
Woman with long dark hair, wearing glasses and a blue blouse, smiling against a light background.
Annie Mosbacher
Decoded Co-Founder + Chief Strategy Officer
Annie is a marketing and customer success executive experienced in leading high-performing teams at software companies backed by VCs including a16z, Omidyar, Banneker, and others. With a background in helping globally-recognized brands scale from $1M to $25M ARR, Annie harnesses this expertise to translate clear messaging and strategy into measurable marketing results.
Dr. J.J. Peterson
Founder of Conscious Brand Agency and Badass Softie
J.J. is a leading voice in brand messaging and marketing strategy. He’s also a USA Today and Wall Street Journal bestselling author of Marketing Made Simple, and the previous host of two chart-topping podcasts: Marketing Made Simple and Building a StoryBrand.

Over the past two decades, he has helped thousands of brands find their voice and grow their impact, working with organizations like Microsoft, Certified Angus Beef, and Tempur Sealy. Before founding his own agency, J.J. served as Head of StoryBrand, where he led global workshops and keynotes that helped business leaders clarify their message and grow with purpose.

Ignoring brand positioning = inviting brand irrelevance.

Position your brand for the results you want.

Don’t miss your chance to build a brand that customers will remember. Join us at the Brand Positioning Lab and leave with your positioning locked in.

Secure Your Spot