Aphthoria Cyber Security

How Decoded helped Aphthoria successfully launch a new cybersecurity company and steadily grow month over month.

(and how we can help you, too)
Aphthoria Cyber Security
The Decoded Magic
Breaking into a crowded market like cybersecurity is tough.

Especially for a new business.

How do you stand out in an already saturated space? That's exactly what Aphthoria was up against — they knew they needed to authentically communicate their value to clients.

But didn't know where to start.

The Challenges They Were Up Against

They didn’t have a website yet and wanted to do it right the first time.

When a lead said they didn't want to do business with Aphthoria because they didn't have a website, they knew they needed to make this a top priority.

They didn’t know exactly how to position their services.

Aphthoria are cybersecurity pros, but they didn't know how to clearly communicate what they were out to do.

It was hard to prioritize marketing.

The founding team was made up of exceptional cybersecurity SMEs, but as they got up and running, marketing fell to the bottom of the to-do list.

“I knew there was no one better than Decoded Strategies to guide us in finding our voice.”

David Armstrong
David Armstrong
Partner at Aphthoria
Aphthoria Cyber Security

We specialize in helping companies implement a story based framework into their sales and marketing collateral to drive results. Our unique ability to help clients create messaging that breaks through the clutter helps them land on succinct messaging that aligns their team and makes their marketing engine work.  The process is fun, simple and repeatable — and helps teams like yours save time and money on your marketing efforts.

How we helped 

Aphthoria Cyber Security

Having clear, easy-to-understand messaging makes it easy for customers to understand what we do within the cybersecurity space; and makes it easy for our team to communicate effectively.

What Happened Next

What you really want to know

Business Results

Case Study - Month-over-month revenue growth in their first year
Month-over-month revenue growth in their first year
Case Study - Self-funded growth through steady referral business
Self-funded growth through steady referral business

Team Results

Case Study - Alignment across the entire team
Alignment across the entire team
Case Study - Confidence in their brand story
Confidence in their brand story
Case Study - Marketing that feels true to who they are
Marketing that feels true to who they are

Stats

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Featured Success Story

After working with Decoded, we’re growing without spending money acquiring new customers because we’re getting tons of inbound referrals, and our sales process is much smoother.

Featured Success Story

Expert collaboration

"Decoded Strategies listened and then reflected back what we said. Through that process, we were able to come to a consensus. They were able to balance all our contributions."

Customer-focused methodology

"In the tech world, it’s easy to get lost in a grow, grow, grow mentality. The customer-focused methodology of StoryBrand really resonated with us, and now that's reflected in our message."

Valuable process

"There was value in every aspect of the conversation - from the way it was structured to the psychology behind telling your story in a certain way."

Get the clarity and confidence you need to unite your team and grow your company.

Partner with Decoded to drive marketing results as impactful as the services you offer.